With Great Ideas
Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM Wonderful, ZICO Beverages, Bosa Nova and Coco Libre to list a few.
With over 30 years of success across the F&B (Food and Beverage), CPG (Consumer Packaged Goods), manufacturing, retail, and commercial real estate industries, Ms. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations.
Esteemed Executive Rings Bell
Having worked alongside some of the most successful entrepreneurs to help grow emerging brands into a thriving, multimillion-dollar business, Candace Crawford checks the box. “Ringing the bell is a big item off my bucket list,” says Crawford, whose advice is sought by companies striving for her cross-disciplinary leadership style.
Crawford began her career working for large companies, such as Price Waterhouse Cooper, focusing on technical finance, mergers and acquisitions, financial analyses, and comptroller work. She then moved into emerging brands and began working with entrepreneurs in the early 1990s. She credits her success with emerging brands to her background and early experiences with large corporations.
She quickly understood the dynamics of companies going public or remaining private, bankruptcy and turnaround, and early-stage growth. Her early finance experience spanned public and private debt, treasury, financial reporting, operations, and corporate accounting.
working experience with popular brands & companies
Splash Beverages
Board Member
June 2021 – Present: 1 year 6 month
SkinTē
Board Member
SkinTē June 2018 – Present: 4 years 6 months
Venture backed CPG brands
Board Advisor
April 2017 Present: 5 years 8 months
ZICO
COO/CFOCOO/CFO
December 2009 – Nov 2013 present: 4 years
POM
CFOCFO
2003 – 2007 present: 4 years
Metropolitan Theaters
Executive VP/CFO
1992 – 1997 present: 5 years
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